Interested candidates should send a cover letter and resume to:
Assistant Director for Digital Media-Webmaster
Office of Superintendent of Schools for the Archdiocese of New York
Job Description:
Oversee digital media efforts for the ninety-four (94) regional schools in the Archdiocese of New York, including creation and management of new regional school websites; make timely updates to CatholicSchoolsNY.org web pages, Twitter feeds, Facebook updates/campaigns, and blog pages. Particular attention must be given to the individual school website updates and content to ensure consistency of brand and message, and of quality standards
The successful candidate must be able to achieve defined measures of success by creating compelling content and sharing the story of elementary Catholic education in the Archdiocese of New York across web and social media channels
Create and manage inventory of centralized marketing materials, ensuring schools have accessibility to needed brochures, postcards, etc allowing them to promote their school thereby attracting and retaining students
Develop standards to ensure marketing collateral-materials, websites, Twitter feeds, Facebook updates/campaigns, and blog pages- used by all regional schools are consistent in brand and messaging
Analyzing the impact of digital and social media strategies and adjusting implementation to optimize impact
This individual assists with managing social media at various special events, including occasional night and weekend events, as needed.
Reports to: Director of Admissions and Scholarship
Qualifications:
- Demonstrated expertise with existing social media platforms, website design and development
- Results orientation: proven ability to define and achieve appropriate measures of success, including growing inbound web traffic and web visitor follow up and conversion
- Interest in and ability to stay current with emerging digital trends so that Catholic education in the Archdiocese of New York can maintain a consistent presence across social media channels
- Excellent written and verbal communication skills
- Good design sense and ability to interpret and implement branding standards and message points
- Experience in or demonstrated ability to learn video and photo editing
- Proficient in MS Office Suite, including Excel and Power Point
- Degree in communications or related subject and/or demonstrated success in implementing social media strategies, including using social media management tools
- Experience using Content Management Systems (CMS) for maintaining/editing websites
- Ability to work in a sometimes fast-paced, pressurized environment when major events occur
- Experience using Adobe products for design, content creation and graphics a plus
- Bi-lingual (English and Spanish) a plus. Catholic school experience a plus