The Catholic Education Advancement Office is looking for a Coordinator, Direct Marketing.
Interested candidates should send a cover letter and resume to: Christine.Berko@archny.org
Primary Responsibility: The Direct Marketing Coordinator is responsible for assisting in the execution of the Catholic Education Advancement Office direct marketing and communications program
Direct Supervisor: Director, Marketing and Communications
Responsibilities:
- Assist Marketing and Communications Director with meeting established direct marketing goals for direct mail and online fundraising
- Coordinate a well-designed direct response fundraising program (in house and mail house) that targets achievable short-term objectives and includes initiatives to reach broader, long-range goals. This includes:
- Meeting yearly revenue goals while working within allotted budget
- Producing monthly analytical and financial reports highlighting program results
- Ensuring production and mailings are carried out in timely manner by direct mail vendor
- Verifying accuracy of all data entry by Donor Database Center on a daily basis
- Send acknowledgement letters for all donations received
- Designing and implementing stewardship plan for current donors
- Creating and managing acquisition campaign strategy to ensure long-term program stability
- Help ensure all marketing materials are branded accurately and that messaging reflects mission
- Coordinate the development of mass and personalized communication pieces through printed materials, email, digital, social media and video assets
- Assist at special events and scholarship open houses as needed
- Support Marketing and Communications Director with special projects as needed
Performance Standards:
- Meet all deadlines for mailings and published materials
- Adhere to budget and help meet monetary goals for direct marketing
- Ensure that all marketing pieces look professional and are branded correctly
- Send timely acknowledgements with appropriate content and enclosures
- Help manage vendors relationships and handle scheduling for photo shoots, interviews, and other marketing projects
Position Requirements:
- Education: Bachelor’s degree required
- Experience: two years of post-college work experience, preferably in marketing role
- Extremely detail-oriented with respect to written communications and deadlines
- Demonstrated project management skills
- Strong knowledge of Windows and Microsoft Office suite required
- Knowledge of web management, computer graphics, and social media preferred
Personal Characteristics:
- Intelligent, articulate, highly motivated self-starter with strong inter-personal skills
- Flexibility and ability to relate effectively with upper management, peers and donors
- Possess initiative to constantly seek ways to improve fundraising results
- Represent the Catholic Education Advancement Office in a professional and positive manner
- Collaborative team player, pitching in when needed
- Manage workflow and prioritize effectively, carrying out multiple and diverse tasks concurrently